[GROUP BUSINESS]

Marcomm

Integrated Marketing and Communications (Marcomm)

Know More Grow your Business
grp-tech-solutions

Why Choose Data Direct
Group as a Partner for
Digital Transformation?

Our expertise spans diverse domains, ensuring that your technological needs are met with precision and excellence. Whether you are seeking guidance in business process automation, efficient document management, or leveraging the transformative power of AI, we are here to deliver effective solutions.

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Full Stack Marketing- Traditional Activation to Digital Marcomms.
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Cost-effective solutions.
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We understand local nuance, backed by two decades of experience.
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[Our Expertise]

What Do We Do?

Data Direct Group's Marcomm division provides fully integrated marketing and communications outsourcing, designed to build brand equity, generate qualified leads, and accelerate sales cycles across the GCC and MENA region.

The Foundation: AI-Powered Automation & Self-Service

We design, build, and deploy intelligent automation solutions that handle volume, increase efficiency, and provide instant 24/7 support.

[Our offerings]

Our Solutions

Search Engine Optimization (SEO)

Comprehensive strategy covering technical SEO, content optimization, and local SEO for high regional visibility.

Paid Media Management (PPC/SEM)

Management and continuous optimization of highly targeted campaigns across Google Ads and social media, focusing on Cost Per Acquisition (CPA) efficiency.

Email Marketing & CRM Orchestration:

Design and execution of personalized campaigns and automated drip campaigns, ensuring data-driven segmentation.

pre-sale-aquisition

Content Strategy & Creation

Development of a strategic content calendar, including blogging, white papers, case studies, and sales enablement collateral with regional insights.

Social Media Management

Full-service management of all platforms, including content publishing, community engagement, and performance analytics.

pre-sale-aquisition

B2B Lead Generation (SDR/BDR Outsourcing)

Dedicated teams of Sales Development Representatives (SDRs) who qualify and nurture cold leads and book high-value meetings for your sales team.

Marketing Analytics & Reporting

Full visibility into marketing performance through detailed dashboards, providing insights into channel effectiveness and overall Marketing ROI.

pre-sale-aquisition

[trusted by Brands]

Infrastructure/Partners

Zoom Logo

Zoom

Zoom Contact Center is an integrated, cloud-based omnichannel solution combining video, voice, chat, and SMS interactions in one unified platform. Built on Zoom’s reliable communications infrastructure, it helps organizations enhance customer engagement, empower agents with intuitive tools, and deliver seamless, personalized experiences across all customer touchpoints.

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Snowflake

Cloud data platform that enables secure data storage, sharing, and analytics. It separates compute from storage, allowing scalable performance and cost efficiency. Businesses use Snowflake to unify data across multiple sources and gain real-time insights for decision-making.

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Opentext

Leader in enterprise information management solutions, providing tools for content services, data management, and digital transformation. It helps businesses securely manage and analyze unstructured data, enhance collaboration, and improve regulatory compliance across their digital ecosystems.

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Newgen

Digital transformation platform offering enterprise-grade solutions for process automation, content management, and customer engagement. It enables organizations to streamline operations, improve compliance, and deliver superior customer experiences through low-code automation and intelligent workflow management.

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Meltwater

Media intelligence and social listening platforms help organizations monitor online conversations, analyze brand sentiment, and measure media impact. It offers AI-powered insights to support PR, marketing, and communication strategies across news, social, and digital channels.

AWS Logo

AWS

The world’s leading cloud computing platform offering scalable infrastructure, storage, and application services. It provides solutions for data management, AI, analytics, and machine learning, helping businesses innovate faster, reduce costs, and enhance operational efficiency.

Sprinklr Logo

Sprinklr

Unified customer experience management platform that helps enterprises manage interactions across social media, digital, and customer service channels. It enables brands to deliver consistent, personalized experiences and gain actionable insights using AI-driven analytics and automation tools on Media Monitoring and Listening.

Genesys Logo

Genesys

Leading cloud-based contact center and customer experience platform that enables businesses to connect with customers through voice, chat, email, and social channels. It leverages AI and automation to improve engagement, streamline operations, and enhance customer satisfaction across every interaction.

[BLOGS]

Resources & Insights

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