Automotive

We Understand Your
Challenges in the
Automotive Sector

Globally, the automotive sector is in flux. With the introduction of EVs,
new market entrants, changing consumer buying cycles, and volatility
in tariff structures, it is becoming increasingly difficult for firms to
maintain established market shares. At the same time, newcomers face
significant costs in scaling cost-effectively while providing excellent
CX. We understand the key challenges you face:

Poor Customer Loyalty Challenges

Globally, the automobile industry has faced major challenges with customer loyalty, with average NPS scores hovering around 40. Research shows that post-purchase CX can play a major role in determining customer happiness.

New entrants entering markets

In UAE, Oman, KSA or Bahrain, brands face challenges in scaling CX support teams cost-effectively.

Evolving Purchase Journey

The purchase journey is shifting to a ‘phygital’ model, where customers spend significant time researching a brand’s online reputation across forums, interacting with self-service web and chat options before they even step into the showroom. This is exactly where Data Direct fits into your plans.