TELEMARKETING: HOW IT PROVES SIGNIFICANT AND USEFUL IN TODAY’S DIGITAL AGE

Marketing has drastically changed because of the use of advanced tools and made things easier for businesses. Traditional marketing methods like telemarketing, direct mail marketing, and email marketing are becoming less. However, many companies still prefer using traditional marketing methods like telemarketing to retrieve the maximum value and increase the effectiveness of their business.

In telemarketing, a salesperson calls the potential customer for selling business products and developing the brand image. A few businesses have their telemarketing team, but a few opt to outsource the telemarketing service since they have a responsible customer care team and use modern tools. It helps proactively push the products and services to the customers and directly engage with them to know their tastes and preferences.

Importance Of Telemarketing In The Digital Age

Telemarketing is used as a tool for B2B sales, lead generation, and event promotions. Also, it helps in implementing marketing strategies and achieve business targets. Nowadays, telemarketing undergoes a drastic change with AI, using proper communication technology, data security and maintenance, and much more. To make the customer experience more personalized, Let us now quickly see the significance of telemarketing in today’s age:

• Generating Leads: This is one of the direct marketing tactics to reach potential customers and generate new leads. Companies will get the list of new prospects and hand it over to the sales team to curate customer-centric campaigns.
• Integrate Other Marketing Channels: You can integrate telemarketing with other marketing channels to get engaged with the contacts you received through the social media sites. The cold calling will help your business to state about your products/services to the customers and at the same time clearing their doubts too.
• Establishing Business Rapport: One-on-One calling and interaction helps the customers to acknowledge the company’s services better. It will help set the business’s rapport, and the lead will become more confident while carrying out purchases.
• Set A Proper Business Goal: You must work with the set goal in mind as to why your team is carrying out telemarketing activity despite using other online channels. Your sales team and calling team must understand the very goal of business to achieve the relevant results.

Telemarketing is helping businesses to target the customers who have minimal online or social media presence but do read out the texts or attend to the calls. If you are looking forward to outsourcing this service, then reach out to Data Direct. The agency uses CRM and Cloud-based solutions to provide maximum exposure to the client’s business.